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This Ain't Your Daddy's Bourbon

Come to think of it, it probably is your daddy’s bourbon.  But thanks to the vagaries of marketing, it almost certainly isn’t your bourbon.  It’s Old Grand Dad.  For decades, Old Grand Dad was a nearly iconic presence on the American spirit industry landscape.  Throughout most of the ’60s, ’70s and ’80s, it was almost impossible to read a magazine without coming across an Old Grand Dad ad (one of which, from around 1980, is above).  But it’s popularity wasn’t just the result of a clever advertising campaign.  The fact is, Old Grand Dad has always been a consistently smooth,...

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